Momentum pictures
Momentum pictures also known as Alliance Films UK is one of the top independent film distributors in the UK and Ireland. They release around twenty films a year consisting of plays and novels that Momentum has turned into big budget films as well as films that have been released straight- to video. They have won eight BAFTA awards this year
Momentum pictures have produced highly successful films such as the following
.The girl with the dragon tattoo (2010)
. The king’s speech (2011)
.The Crazies (2010)
. Amelie
.Law abiding citizen
Momentum Pictures have produced many more and will release the following:
.Shame (13 Jan 2012)
.Haywire (20 Jan 2012)
.The woman in black (10 Feb 2012)
When I looked at the momentum logo, I specifically Acknowledged and admired the fact that they decided to use such a bold and effective font to suggest professionalism; implying that because they are such a renowned independent film distributing company they would not need to fabricate their importance by using bright colours or a picture logo to interest the audience. I believe they wanted their logo to be direct and to the point by using basic colours and font making their logo seem effortless, nevertheless having a striking appeal to the audience.
What I find most interesting is that they use their name as the logo. The ‘momentum’ font is bigger than the ‘picture’ font and that word is also slid the bottom right hand side of the ‘momentum’ text to suggest that their name Is more important than what they produce, implying that without momentum the film would not have been produced or as successful as it is without them; therefor they have given the ‘pictures’ text second place but although they have done this to suggest empowerment to the company it also has a nice lay out which is appealing to the audience.
Warner Bros
Warner Bros was originally established in 1918 and over time they grew from a struggling minor player in the industry to one of the top recording labels in the world. They were most popular for their harry potter franchise, which grossed over 7.7 billion pounds.
Warner bros have distributed leading films such as;
.Cats and dogs (2001)
.harry potter franchise (first released by warner bros in 2002)
.Scooby –Doo 2: Monsters Unleashed
.The phantom of the opera (2005)
The attraction of this logo is the fact that it is 3D making it bold and obvious. The way the font is as bold as the shape suggests that it is an important logo and the fact that they have used ‘WB’ instead of ‘warner brothers’ suggests that they do not need to use their whole name for people to know who they are; thus making it more casual and appealing to the younger generation.
The colours of this logo symbolise wealth and holiness as the colours are rich, but complement each other, and the gold band wrapped around the logo implies that it is orbiting the ‘universe’ (warner bros) which empowers their company.
Fox searchlight
Fox searchlight was establishes in 1994 and is a division of Fox Filmed Entertainment adjacent to 20th Century Fox. Through the early 1980’s Fox searchlight released independent films under the name of 20th Century- Fox international classics, such as Himself, Reuben and the spider from mars.
Fox Search light has released recognised films such as the following;
.Slumdog millionaire (2008)
.Amelia (2009)
.28 days later (2003)
Fox searchlight has one of the most iconic introductions to the opening of a film. The lights symbolise the curtains coming down to introduce the film. The logo is very original and the search lights link in with the title of the company, indicating their title, the colours are gold and dusk blue suggesting that the company has wealth and are classy and with the blue background it is setting the scene for a dark surrounding ready to watch the film.
I like the fact that their font is bold and as appealing as the colours used. Within the picture the company is being hunted by the searchlight suggesting that they are a wanted company because they are so well known.
Working title
Working title films is a British film industry that is based in London; this company was founded by Tim Bevan and Sarah Radclyffe in 1983. This company produces television programmes as well as producing and distributing films. But as of 2007 all its films are now distributed by universal pictures who own a 67% stake in the company.
Working title’s logo is very modern and futuristic signifying that this is a vast company and is the way for the future and will be better than any ‘classic’ logo due to the uprising in technology. I like the fact that the letters are bold and in capital letters to make all the words and letters important which endeavors the letters with power. The colours used are also very futuristic and sophisticated which is an appealing aspect.
Heyday films
Heyday films are a British film company that was founded by producer David Heyman in London in 1997.
Their first film was Ravenous, but the company is most notable for producing the Harry Potter franchise beginning with Harry potter and the philosopher’s stone in 2001
Their logo was first introduced with harry potter and the goblet of fire in 2005, however they changed their logo in the first appearance of The boy in striped pyjamas (2008)
I like their recent logo because it is simple and to the point and it is not using a picture to symbolise the company. The font is bold and in capital letters to make a statement, and the font is black so that any bright colours do not distract the audience from the company; this is effective because it uses simplicity to hold the reader’s attention.
Production Companies
Titles
After choosing the name of our film 'Cry to Me Cindy' we decided to play around with the font and appearance, to give us a idea on what the final font would look like. Below are some samples.
Characters names
research has told us popular names given to Boys and Girls in the 1960's
Main Girl: Cindy (91,580 Girls had this name)
Main Boy: Eric (152,232 Boys had this name)
Secondary Boy: David (734,057 Boys had this name)
Secondary Girl: Janet (89,299 Girls had this name)
Father: No name- immediately signifying that this character has a distance with the audience
Supporting cast
When deciding on what to call the film based on our main characters name, i researched popular names of the 1960's and the most common names were; Cindy, Lisa, Lori, Mary and many others.
My favoured name was Cindy, and within choosing this name created the following possible Titles for the film.
-Cry to me Cindy
-Cindy my dear
-Cindy Ford
Due to these title decisions i created a pole to the general public using the known networking site 'Facebook', asking the question ' For my Media project what name do you think is best fitting for a 1960's based film'. This pole will show what the majority of the public would prefer for a 60's based film.
The majority of the public voted for Cry to me Cindy, and so this was decided to be the title of the film.
Location shots/Final Touches
These are some 60's objects and materials that i have used to decorate the outbuilding.
The bottles below were filled with food dye and coloring to resemble alcoholic beverages.
The records, cloth, mirror, heater and light are also objects that date back to the 1960's, along side the color scheme as orange was most favored.
The 1960's was a time of change and 'modernism', undoing most of the conventions of the previous few decades and forced designers to think again, delving back into the past to patch together a look that was both modern yet firmly in the styles that had gone before.
This decade had a fun loving, frolicsome spirit that added a small but personal twist to every design; injecting individuality and memorability.
The Pop art and op art both had a firm footing in the 1960s. Artists such as Andy Warhol and David Hockney with their pop art references to mass cultures crossed over into interiors, and on to murals, wallpaper and posters. Similarly, op art with its use of pattern and colour to simulate movement found its way on to everything from furniture to wallpaper. Artists such as Bridget Riley, who works predominantly in black and white, became popular. Floral patterns and contrasting colours also immensely favored; exposing in furniture and on walls.
- Open plan - Houses were open planed, using sliding doors and moveable screens to partition off rooms and each room would flow into another.
- Wood - Pine was used to panel walls and ceilings; they were unpainted and exposed.
- Shag pile rugs, vibrant colours and futuristic shapes were much adored along side the tinted lights and lava lamps.
- Towards the end of this period plastic was vastly used as its properties enabled them to create these 'futuristic' shapes.
Within our film we plan to create a party that is based in the 60's era to reflect the fun, exiting, carefree and enthusiasm that this period encompasses.
Our scene will be based around the idea of a 'after' party where all the upcoming models and designers socially indulge in a cocktail of alcohol and illegal substances.
We have dressed our chosen area with vintage material, lighting that we have produced, alongside exposed wood, brickwork and genuine 1960's utilities.
The Red light is in front of the orange background creating one of the most favored contrast in colour during that era.
These lights were made by paining acetate with the colours Green and Red, then attaching the sheets of acetate together in a 'futuristic' shape and applying them carefully around the light bulbs so that the would reflect the chosen colours; recreating the interior designs of the 1960's.
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